Adding LI to BI can create powerful business tools

09/27/2011 | B-Eye-Network.com

Combining geospatial information systems and business intelligence tools can give businesses valuable insights into fields as diverse as sales, marketing and insurance, among others, writes Wayne Eckerson. It's easier and more cost-efficient to integrate location data into BI tools, rather than the other way around, he argues. The results can lead to databases and mashups that can provide a deeper insight into how location factors affect a business, he notes.

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