Facebook's changes encourage social apps

09/27/2011 | Advertising Age (tiered subscription model)

Facebook's recent changes signal that the network wants marketers to create mobile social media applications, David Berkowitz writes. The site's overhaul includes features such as persistent posting to users' timelines and customizable social actions that seem designed to make mobile apps more attractive to brands and users. "Facebook just provided a lot more motivation for marketers to release mobile apps with social hooks," Berkowitz writes.

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