Publishers lag consumers in move to mobile

09/27/2011 | eMarketer

About 25% of websites are optimized for mobile, even though more than 40% of mobile users go online with their phones each month, according to Company Data Trees. But 61% of mobile sites don't offer mobile-optimized advertising. "Publishers should pay more serious attention to this, and to creating a mobile website," said Company Data Trees chief David Engel.

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