B2B brand-building lessons as the personal and the professional merge

09/27/2013 | BtoB Magazine

Business marketers should closely monitor the tactics of business-to-consumer marketers because the divisions between the enterprise and personal spheres are being erased, says Sheryl Pattek, a vice president at Forrester Research. For e-mail, companies need to create brand identity through a graphic look and feel while tracking customer interactions. "E-mail marketers need to focus on the customer on a one-to-one basis, using information about what's worked in the past," she says.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY