Burger King's Twitter hashtag for "Satisfries" has double meaning

09/27/2013 | Forbes

Burger King's social media campaign for its lower-calorie french fries, dubbed "Satisfries," ran into a snag when the company chose the hashtag #WTFF for its release. The hashtag, which Burger King meant to stand for "What the French Fry," is already in use as a profanity-laced phrase and has filled the hashtag thread with unrelated rants from Twitter users about things they dislike. "You’d think sometime during the two years they were developing a menu item they hoped would be a game-changer, they could have dreamt up a curse-free Twitter hashtag," writes Carol Tice.

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