Facebook launches second test of mobile ad network, vowing better targeting

09/27/2013 | TechCrunch · Bloomberg

Facebook is testing its beta mobile ad network for a second time, this time trying to demonstrate that it can target users with more relevant ads. Facebook first tested the effort, as a layer atop existing systems, in September 2012, and stopped after three months. "[O]ne reason for the pause may have been low margins. Facebook needed to channel its energy into clear money makers like its mobile app install ads and Facebook Exchange," Catherine Shu writes.

View Full Article in:

TechCrunch · Bloomberg

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY