Facebook launches second test of mobile ad network, vowing better targeting

09/27/2013 | TechCrunch · Bloomberg

Facebook is testing its beta mobile ad network for a second time, this time trying to demonstrate that it can target users with more relevant ads. Facebook first tested the effort, as a layer atop existing systems, in September 2012, and stopped after three months. "[O]ne reason for the pause may have been low margins. Facebook needed to channel its energy into clear money makers like its mobile app install ads and Facebook Exchange," Catherine Shu writes.

View Full Article in:

TechCrunch · Bloomberg

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA