Facebook revives mobile ad net in second trial run

09/27/2013 | TechCrunch

Facebook is reigniting its mobile advertising network with the launch of a second test -- the project was initially introduced in September 2012 and then suspended in December of that year. "We're running a second test to show Facebook ads off Facebook in mobile ads and on mobile sites. Our goal is to improve the relevancy of the ads people see," a company representative said.

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