New York Times expects Q3 decline in ad revenue

Advertising revenue for The New York Times is expected to drop 3% in the third quarter, a dip the company blames partly on the rise of programmatic ad buying. CEO Mark Thompson said the company has had to "engage aggressively" to combat sinking digital ad revenue caused by the lower prices that programmatic ads command. The Times reported second-quarter ad revenue of $207.5 million.

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