Opinion: Overemphasis on Google search ranking is a mistake

09/27/2013 | HubSpot.com

Placing too much emphasis on your Google search ranking as a measure of online success is a mistake given inevitable fluctuations due to how often Google updates its algorithm, writes Jeff Quipp. To solidify a Web presence, don't skip out on important projects such as website optimization, and be sure to focus on other marketing strategies, such as content, long-tail search terms and social media, he advises.

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