Social media marketing isn't fun if it doesn't work

09/27/2013 | Mashable

Small-business owners increasingly are using social media to drum up business, but some say they hate every minute of it. Tanya Lotzof of Chicago Speech Spot says she's pouring too much time and money into social media tools that she doesn't understand how to use. "I didn't go to school for this," Lotzof says. "This is not what I do. If I knew what I was doing, I would do it."

View Full Article in:

Mashable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX