Social media marketing isn't fun if it doesn't work

09/27/2013 | Mashable

Small-business owners increasingly are using social media to drum up business, but some say they hate every minute of it. Tanya Lotzof of Chicago Speech Spot says she's pouring too much time and money into social media tools that she doesn't understand how to use. "I didn't go to school for this," Lotzof says. "This is not what I do. If I knew what I was doing, I would do it."

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