Using Twitter to expand your customer base

09/27/2013 | Entrepreneur online

(Bloomberg via Getty Images)

Rather than simply scanning Twitter for users who mention your company, you should also look for tweets that express an interest in your industry, writes Tukan Das. Reach out to Twitter users and try to build trust with them, he writes. "The power of engaging with your customers is endless, but the core lies at simply getting closer to them and genuinely helping them out," he writes.

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