Why hardware startups can't forget about branding

09/27/2013 | Inc. online (free registration)

Building a successful consumer-focused hardware startup can be incredibly difficult, writes Marc Barros, co-founder and former CEO of Contour. Many founders concentrate only on developing superior products, but the truth is that you will also need to create an attractive brand, he writes. "[T]he reality is most consumers are too busy to care about specs," he writes.

View Full Article in:

Inc. online (free registration)

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD