Verklin and complexity

09/28/2005 | Adweek

In a presentation at the OMMA Conference East, part of Advertising Week in New York, Carat North America CEO David Verklin noted that because of an increased stream of consumer data from digital media, marketers are "struggling with more information than we know what to do with." Verklin added: "Reach matters less and less in our business. In the digital age, we have to manage thousands and thousands of placements."

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