Verklin and complexity

09/28/2005 | Adweek

In a presentation at the OMMA Conference East, part of Advertising Week in New York, Carat North America CEO David Verklin noted that because of an increased stream of consumer data from digital media, marketers are "struggling with more information than we know what to do with." Verklin added: "Reach matters less and less in our business. In the digital age, we have to manage thousands and thousands of placements."

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO