Will marketers pick up the tab for reform?

09/28/2009 | Adweek

Trade groups are looking to avert any new taxes or changes to current tax deduction policy in bills to reform health care and the financial services industry currently wending their way through Congress. An early proposal to fund health-care reform in part by eliminating the deductibility of direct-to-consumer drug advertising appears to be off the table. A draft of a bill to establish a Consumer Financial Protection Agency was released last week, and reportedly is less sweeping than initially feared by trade groups.

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