Most brands fail to reach out to Hispanics, study finds

09/28/2011 | Advertising Age (tiered subscription model)

Brands are failing to reach out effectively to Hispanic social media users, according to a survey by Latinum. Less than a fifth of brands surveyed had any kind of Spanish-language social media presence, including social media pages targeted at non-U.S. audiences. "On Facebook there's a big opportunity to engage. For brands willing to put up Spanish-language Facebook pages, there's a huge payoff," says Latinum executive Andy Hasselwander.

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