Most brands fail to reach out to Hispanics, study finds

09/28/2011 | Advertising Age (tiered subscription model)

Brands are failing to reach out effectively to Hispanic social media users, according to a survey by Latinum. Less than a fifth of brands surveyed had any kind of Spanish-language social media presence, including social media pages targeted at non-U.S. audiences. "On Facebook there's a big opportunity to engage. For brands willing to put up Spanish-language Facebook pages, there's a huge payoff," says Latinum executive Andy Hasselwander.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY