Most brands fail to reach out to Hispanics, study finds

09/28/2011 | Advertising Age (tiered subscription model)

Brands are failing to reach out effectively to Hispanic social media users, according to a survey by Latinum. Less than a fifth of brands surveyed had any kind of Spanish-language social media presence, including social media pages targeted at non-U.S. audiences. "On Facebook there's a big opportunity to engage. For brands willing to put up Spanish-language Facebook pages, there's a huge payoff," says Latinum executive Andy Hasselwander.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY