Commentary: TiVo users won't skip good ads

09/29/2006 | Forbes

Perhaps it's time for creatives to make slow-motion spots that will only make sense as when fast-forwarded by a DVR user, suggests Ken Krimstein, creative director for Seiter & Miller Advertising in New York City. Or else, maybe it's time for agencies and marketers to take risks and embrace the kind of ads "that motivate audiences to feel passionate about a brand."

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