Campaign heats up for Betty Crocker Warm Delights

09/29/2010 | Brandweek

Television ads for microwavable Betty Crocker Warm Delights mark General Mills' first campaign for the brand since 2009. In the ads, women anticipate the first bites of the warm dessert. General Mills also is switching up the packaging as well as giving product samples and gift certificates through social-networking sites.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY