Campaign heats up for Betty Crocker Warm Delights

09/29/2010 | Brandweek

Television ads for microwavable Betty Crocker Warm Delights mark General Mills' first campaign for the brand since 2009. In the ads, women anticipate the first bites of the warm dessert. General Mills also is switching up the packaging as well as giving product samples and gift certificates through social-networking sites.

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