Column: Agents should tailor guerrilla marketing ideas

09/29/2010 | Travel Research Online

Columnist Richard Earls offers ideas for travel agents based on Jay Conrad Levinson's "Guerrilla Marketing" guide. Earls suggests that agents tailor ideas from the manual to suit their businesses. He offers several low-cost strategies for targeting specific types of clients. For example, he suggests advertising in the newsletters of local businesses.

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