Radio Mercury's grand prize goes to Euro RSCG, Wongdoody

09/29/2010 | Mediaweek

The Radio Mercury Awards, for the first time, named two winners for its grand prize: Euro RSCG, New York, for its "Cinco" ad for Heineken's Dos Equis brand, and Wongdoody for its "Dear Me" ad for the Washington State Department of Health. Also, Lapiz, a unit of Leo Burnett Worldwide, was the first shop to claim prizes in two different categories for an ad in Spanish and English for Procter & Gamble's Bounty.

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