7-Eleven promotions to feature Japanese character

09/30/2009 | MediaPost Communications

The Japanime character Domo, created in 1998 as a mascot for Japanese public television, will be featured on Slurpee cups and promotional material for 7-Eleven stores. The character, meant to appeal to consumers in their 20s and younger, marks the first 7-Eleven promotional character that doesn't come from a major sports, film or entertainment property.

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