ABC stations buy national spots

09/30/2010 | Wall Street Journal, The

With record political spending in the offing, ABC is selling national prime-time ad time to local stations, which can use the time to sell ads to local candidates. The unorthodox sales move indicates ABC can make more money on prime time with local buys during this busy political season than it could selling the spots to national advertisers. "We're breaking a 60-year tradition," said Disney-ABC Television Group President Anne Sweeney.

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Wall Street Journal, The

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