Budweiser campaign conveys message without words

09/30/2010 | Adweek

Budweiser's new "Grab some Buds" campaign is about "grabbing your friends and grabbing a beer" in anticipation of good times, said Keith Levy, vice president of marketing for Anheuser-Busch InBev. The word-free campaign is the first from Anomaly, which "came forward with some really great insight about the brand," Levy said.

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