Don't underestimate your mom

09/30/2010 | Adweek

Mom bloggers are a key target for marketers -- but too many focus their efforts exclusively on moms writing about parenting and family issues, says Debra Williamson. Many moms write about other issues such as travel, automobiles or personal technology, and their influence and credibility makes them just as valuable to marketers as family-focused bloggers. "This diversity is both a benefit and a challenge for marketers; creating a strong blogger outreach program takes time, effort and nurturing," Williamson says.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY