Could green packaging help you win new customers?

09/30/2011 | Guardian (London), The

Eco-friendly packaging is emerging as a major selling point, even for products that aren't explicitly marketed as green, writes Leon Kaye. Companies such as Dr Pepper Snapple Group, Coca-Cola, Dell and Heinz are each finding ways to curb waste, trim costs and keep consumers happy.

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Guardian (London), The

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