Australia's BIG W jumps into e-book market

09/30/2013 | Drum (Glasgow, Scotland), The

Australian retailer BIG W has launched an e-book store selling about 300,000 titles, with a focus on Australian fiction and other works aimed at appealing to the country's readers. "The e-books market in Australia is dominated by overseas-based companies focused on overseas customers. BIG W e-books is different -- we are an Australian retailer with a focus on the books Australians love, with downloads at Australia's lowest prices," said Scott White, the retailer's head of books.

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Drum (Glasgow, Scotland), The

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