Chevy to field new World Series campaign for Volt, other models

10/1/2010 | Automotive News (free content)

Chevrolet will jump-start its campaign for the new Volt plug-in hybrid with ads during the World Series. The Volt spots will join ones for other Chevy models that will link the brand's 100-year history to baseball and American culture and continue well into the fall, according to General Motors marketing chief Joel Ewanick.

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