How to out-negotiate any opponent

10/1/2010 | BNET

There are five basic ways to win a negotiation, and if you master them then you should be able to triumph in virtually any business situation, writes Steve Tobak. The essential thing is to figure out whether you need to destroy your opponent, to create a win-win situation or to strike a balance between the two. While a few negotiating situations are genuinely zero-sum, Tobak writes, more often than not your role as a negotiator is simply to find areas of mutual interest, so that both sides can walk away feeling like winners.

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