Opinion: Why innovation still appeals to boomers

10/1/2013 | Denver Post, The

"You get to a certain age and you know you're invisible," writes Greg Dobbs, a baby boomer and former ABC News correspondent. But marketers are making a mistake if they ignore the booming boomer generation by assuming the group is "set in our ways" and impervious to marketing pitches. "Maybe our hair has changed, but our appetite for innovation hasn't," he writes.

View Full Article in:

Denver Post, The