The truth about online buying

10/2/2003 | iMedia Connection

A Dieringer Research Group study found that consumers more often use the Internet to influence offline buying habits rather than purchasing directly from e-tail sites, and this information should serve as direction to firms as they design their Web sites, writes columnist Sandy Kobrin. Using behavioral marketing to target Web sites to consumers' habits can provide a significant second- or third-tier revenue stream, she adds.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY