The truth about online buying

10/2/2003 | iMedia Connection

A Dieringer Research Group study found that consumers more often use the Internet to influence offline buying habits rather than purchasing directly from e-tail sites, and this information should serve as direction to firms as they design their Web sites, writes columnist Sandy Kobrin. Using behavioral marketing to target Web sites to consumers' habits can provide a significant second- or third-tier revenue stream, she adds.

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