"Grand Theft Auto V" takes in-game monetization to a new level

10/2/2013 | Quartz

The publishers of the "Grand Theft Auto" games are revolutionizing video game monetization by expanding the ways online players can spend money beyond standard expansion packs and upgrades. Research firm SuperData estimates that Take Two Interactive is set to rake in as much as $200 million from in-game sales tied to "Grand Theft Auto V" -- including $40 million in real-money purchases for virtual cars, weapons and financial securities.

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