Moving prospects from "maybe" to "yes"

10/2/2013 |

You can increase the odds of making a sale by establishing your credibility and demonstrating the benefits of your product, writes Sean McPheat of MTD Sales Training. "People will be happy to choose you if they feel that you are making their busy lives easier with your solution," he writes. Be sure to set realistic expectations during the selling process so that customers will know what kind of service they'll get after making a purchase, he advises.

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