Study: Flash-sale e-mails do better after 3 p.m.

10/3/2011 | Internet Retailer

Flash-sale sites that time their e-mails to arrive after 3 o'clock in the afternoon result in more transactions and higher sales, according to a new study from Experian CheetahMail. Missives sent later in the day stand out from the crows of earlier e-mails, the study found.

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