Del Monte to promote pineapples with gold giveaway

10/3/2013 | (U.K.)

Del Monte will launch a sweepstakes in North America this month, offering buyers of Del Monte Gold Extra Sweet Pineapples the chance to win 24-carat gold bars and other prizes. The monthlong promotion, called Going for Gold, is designed to push sales and foster year-round use of the tropical fruit.

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