Heineken review funneled to five

10/4/2006 | Adweek

Five shops reportedly are still in the running, and three have been cut, in the review for Heineken USA's estimated $80 million Heineken Lager and Heineken Premium Light brand accounts. Still in the review are: incumbents, WPP Group's Berlin Cameron United (Premium Light) and Publicis Groupe's Publicis (Heineken Lager), both New York; WPP's Ogilvy & Mather, New York, and independents The Richards Group, Dallas, and Wieden + Kennedy, Portland, Ore.

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