New digital signage is set to make Times Square lights even brighter

10/4/2010 | Wall Street Journal, The

New York's Times Square is a landmark known for its dizzying array of digital displays, and a new screen set to light up next month is expected to add even more flash. A new digital billboard on the side of the Doubletree Hotel will use sophisticated technology to broadcast HD video feeds and even communicate with cell phones. A second project set to debut next year will include merchants working together to coordinate content on the area's growing number of digital displays.

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