Is your company guilty of "pinkwashing"?

10/4/2011 | BusinessJournalism.org

Many companies are going pink in support of Breast Cancer Awareness month -- but some reports suggest consumers are getting tired of brands' self-congratulatory approach to cause marketing. In consequence, journalists are likely to be scrutinizing companies' cause-related messaging more closely this year. "Consumers may be in pink overload, and the story this year might be one about how cause marketing can backfire," writes Melissa Preddy.

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