Is your company guilty of "pinkwashing"?

10/4/2011 | BusinessJournalism.org

Many companies are going pink in support of Breast Cancer Awareness month -- but some reports suggest consumers are getting tired of brands' self-congratulatory approach to cause marketing. In consequence, journalists are likely to be scrutinizing companies' cause-related messaging more closely this year. "Consumers may be in pink overload, and the story this year might be one about how cause marketing can backfire," writes Melissa Preddy.

View Full Article in:

BusinessJournalism.org

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
VP of Video Content Distribution
Calkins Media
Levittown, PA