Common sales mistakes that can cost you business

10/4/2013 | Inc. online (free registration)

Many customers feel overwhelmed by the amount of information available to them, so it's critical to provide a simple buying experience, writes Geoffrey James. In addition, you should provide proof of the value of your products and avoid high-pressure tactics. "While your customers know that your job is to sell, they resent it whenever if feels as if you're trying to sell them something," he writes.

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