Text marketing faces stricter requirements

10/4/2013 | Direct Marketing News

New federal rules, which take effect Oct. 16, require text marketers to obtain explicit consent before marketing to mobile users who had previously done business with the company. "Previously, if you had an existing relationship with a customer, you didn't have to get additional consent to market to them. Now from a texting and telephone point of view, you need to get prior written consent," said Linn Foster Freedman, leader of the privacy and data protection group at law firm Nixon Peabody.

View Full Article in:

Direct Marketing News

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA