Hallmark's new boss sees challenges, opportunities in older viewers

10/5/2006 | Variety (subscription required) · Multichannel News

As the former CEO of Court TV takes the helm at the Hallmark Channel, he'll inherit one of the fastest-growing -- and oldest-skewing -- audiences in cable. But Henry Schleiff has a plan to tout his baby-boomer audience to marketers, while also trying to lower the median age of viewers.

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Variety (subscription required) · Multichannel News

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