TV Guide promises, "We'll get you through the week"

10/5/2007 |

In an effort to restore its flagging brand, TV Guide has redesigned its magazine, enhanced its Web site and is announcing the changes to viewers with a campaign by independent Cramer-Krasselt that ties into specific shows and touts TV Guide's various platforms. TV Guide magazine editor in chief Ian Birch said, "The new TV Guide is about the fans, about the passionate viewers -- it's not about somebody who looks at railway timetables."

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA