TV Guide promises, "We'll get you through the week"

10/5/2007 |

In an effort to restore its flagging brand, TV Guide has redesigned its magazine, enhanced its Web site and is announcing the changes to viewers with a campaign by independent Cramer-Krasselt that ties into specific shows and touts TV Guide's various platforms. TV Guide magazine editor in chief Ian Birch said, "The new TV Guide is about the fans, about the passionate viewers -- it's not about somebody who looks at railway timetables."

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
Multiple Locations, SL_Multiple Locations