TV Guide promises, "We'll get you through the week"

10/5/2007 | NYTimes.com

In an effort to restore its flagging brand, TV Guide has redesigned its magazine, enhanced its Web site and is announcing the changes to viewers with a campaign by independent Cramer-Krasselt that ties into specific shows and touts TV Guide's various platforms. TV Guide magazine editor in chief Ian Birch said, "The new TV Guide is about the fans, about the passionate viewers -- it's not about somebody who looks at railway timetables."

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