Halloween again scares up low-price message

For the third consecutive year, marketers and retailers are focusing on low prices for Halloween products. General Mills, for example, will sell its monster-themed cereals, Boo Berry, Count Chocula and Franken Berry, at Target stores for $2.50, and Mars Chocolate North America is launching Halloween print and TV ads, with an executive noting, "We remain an economical treat."

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA