Launches and marketing move in a natural direction

10/5/2010 | Palm Beach Post (Fla.), The

Product launches including Simply Heinz Tomato Ketchup and Pepsi Throwback highlight a trend of introducing foods with natural ingredients that are inexpensive. The Healthy Choice line from ConAgra, which used to emphasize its low calories, now markets the frozen meals as "all natural" and touts their whole grains and protein.

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Palm Beach Post (Fla.), The

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