Albertsons LLC taps Daymon for sampling and events

10/5/2011 | Progressive Grocer

Albertsons LLC will add an in-house sampling and event program, A Taste of Albertsons, through a partnership with Daymon Interactions. "Through this approach, we are able to work with Albertsons to provide a point of differentiation and a fresh and engaging experience for Albertsons shoppers," said an executive with Daymon, a consumer-event marketing firm.

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