Creating a culture of innovation in the sales department

10/5/2011 | Partners in Excellence Blog

As the nature of sales rapidly changes, it's critical for companies to focus on improving their sales processes and developing innovative methods to move their products and services, writes Dave Brock. Sales managers need to create a culture that encourages improvement and new ideas, and make sure that everyone is involved. "They must make sure that everyone knows that innovation and improvement [are] part of their jobs," he writes.

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