CRM, LBS can team up to deliver the right message at the right time

10/5/2011 | iMedia Connection

Customer relationship management systems can help marketers use location-based services to target specific audiences. Marketers can monitor a customer's location in real time, cross-reference it with external data and use that information to deliver customized messages through mobile applications. "The right message, to the right person, at the right time is the magic of mobile CRM," writes Virginie Glaenzer.

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