ESPN and Foursquare are both benefiting from their new partnership, say executives at the companies. ESPN views the alliance as one that will "be valuable for years to come," said Michael Cupo, ESPN's director of social media. Jonathan Crowley, Foursquare's director of partnerships, said the deal had made new users aware of the social network.
ESPN, Foursquare tout new partnership
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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UNIVERSITY OF VIRGINIA