The shifting landscape of B2B marketing

10/5/2011 | MarketingSherpa

Marketers have to adapt to keep up with the fast-changing business-to-business world, David Kirkpatrick writes. Some B2B marketers have resisted social sites despite research showing that about four-fifths of adults use them. Fewer customers in the B2B space means there is more opportunity for marketers to carefully target their messages, said Jay Baer of Convince & Convert.

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