Oreo diversity keeps sales going strong

10/6/2003 | NYTimes.com

Oreo cookies have been evolving since they were first introduced in 1912, enabling their current maker, Kraft Foods, to benefit from "line extension" without having to introduce a whole new cookie. Although there are signs that cookie sales are slowing, Kraft says it will continue to listen to consumers to create more varieties, which already include the Double Delight Oreo, the Uh-Oh Oreo and Football Oreos.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Arts Chef Instructor
The Culinary Institute of America
Singapore
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations