Oreo diversity keeps sales going strong

10/6/2003 | NYTimes.com

Oreo cookies have been evolving since they were first introduced in 1912, enabling their current maker, Kraft Foods, to benefit from "line extension" without having to introduce a whole new cookie. Although there are signs that cookie sales are slowing, Kraft says it will continue to listen to consumers to create more varieties, which already include the Double Delight Oreo, the Uh-Oh Oreo and Football Oreos.

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