MGM Resorts plans a casino-themed social game

10/6/2011 | Wall Street Journal, The

MGM Resorts plans to launch a "FarmVille"-style game to lure social networkers into its real-world casinos, says MGM chief executive Jim Murren. The game will allow social media users to play the role of a casino mogul, and could pave the way for other social-gaming projects in future. "The demographics of [online] gamers are really right in the strike zone of the gaming industry," Murren says.

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