Public needs help to find best digital content, exec says

10/6/2011 | Multichannel News

With so much user-generated digital content, audiences need a critic or personality to help them figure out what's worth watching, Steve Rubell, executive vice president of global strategy and insights at Edelman, said at a panel discussion at CTAM in New York. "The public is looking for a signal about what they should be paying attention to," Rubell said.

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